Friday, November 18, 2011

A business model that actually succeeds in war

Mercenary soldiers have been used by nation-states since biblical times. The Romans used Goth mercenaries to fight Hannibal and his Carthaginian army. English Celtic warriors used to defend against the Vikings. Hesse used the British during the War of Independence in the United States. Mercenaries have enjoyed a varied reputation, as long as government agencies have used this service hired soldier.

The most successful use of a mercenary army almost certainly must be the value of the late twentieth century, shown by a company called Executive Outcomes. In countries in conflict broken all African governments and multinational corporations hired the company to protect assets such as oil fields and diamond mines, while slaughter lasted about them. Ethiopia, Uganda, Zambia, Sierra Leone, Namibia, Botswana and Angola are just some of the countries that implemented the company Executive Outcomes. Chevron, De Beers, Rio Tinto / Zinc and Texaco are just the tip of the companies that hired the company to protect valuable production assets.

Executive Outcomes The name seems to indicate that this army of mercenaries always more than the bullets and the soldiers of the lease, and they did. The firm acted as advisor to governments, provided deep background checks on potential employees, wrote the software, the training in their schools owned and 30 control over legitimate businesses. However, it was as Executive Outcomes mercenaries, who dazzled.

The company consisted mainly of former South African special forces, punctuated with some English, Scottish, Irish and American soldiers of fortune.

The speed and lethality of the operations of Executive Outcomes fear became legendary, beating their opponents and the admiration of stakeholders such as the CIA, Hamas, the Israeli Mossad and the Russian KGB.
Executive Outcomes offers a turnkey service tailored to each corporate and geopolitical necessity. If a refinery needs the protection of the revolutionaries did, and assets of the company contracted to protect the company never lost. If a town or city needs the release, this is achieved with a frantic speed, tactics and firepower.

The company's most famous, and the public, the success was in Sierra Leone. A brutal civil war had made the country an area of ​​the death of another, inhumane slaughter, rape, torture and hate. The boys were armed to the teeth and took great pleasure in killing children, the disabled, puppies and others.

Sierra Leone has one of the world's largest reserves of diamonds and the rebels were constantly attacking the mines. The government of Sierra Leone and the United Nations fears that if the rebels took control of the diamond mines would be able to use the diamonds to fund even more crazy. The rules of engagement and fees paid to the company Executive Outcomes were never disclosed publicly. Never was also announced, but it is believed that the company was contracted and paid by the United Nations.

The United Nations had placed four thousand soldiers of peace in Sierra Leone. They had suffered a series of embarrassing losses, predictably were unable to stop or even discourage some rebels. The decision to hire Executive Outcomes was very painful for the international community. Diplomacy never going to work. Hunger was rampant. The possibility that the fighting spread to Nigeria and other countries was imminent. The idea that a private company could solve the situation, and quickly, was a bitter pill for the diplomatic community.

Executive Outcomes assembled a team of 300 professional mercenaries. If it were a baseball team, the equivalent would be a team of 300 Albert Pujols or Mickey Mantles. These guys were good, the best fighters in the world. Each had a wide experience in many disgusting wars from Angola to East Timor, and many more. They were confronted by a rebel army into a force consisting of undisciplined, brutal but estimated between 50,000 and 60,000 rebels.

The mercenary depended on the speed, surprise, tactics and logistics coordination. The rebels relied on superior numbers and firepower. The contest was, well, no contest. Within days, the rebels had withdrawn from the capital, red in the jungle and massacred by the hidden fire teams and snipers.

The United States had suffered an embarrassing defeat in a similar situation in Somalia, a year before the events in Sierra Leone. The incredible success of Executive Outcomes was a revelation to military planners, governments and humanitarian organizations around the world. It was an embarrassment to them. As the mercenary army said Sierra Leone, violence dropped food and medical care and re-entered the country. The unpopular truth that Executive Outcomes, 300 strong army, had performed a feat that no government could or would perform.

Here is where the story takes a turn sad, almost perverse. Within 18 months to stabilize the country of Sierra Leone, the government, under severe international pressure forces asked Executive Outcomes to leave. They did, and within weeks the rebels regrouped and infiltrated the cities again.

Furthermore, at this time the genocide in Rwanda began receiving international news coverage. Executive Results presented to the CIA, the United Nations and the French government a business plan that offers to enter Rwanda and stop the slaughter. Surprisingly, all that and the issue remained top secret. No government took action as more than 800,000 Rwandans were massacred in ethnic cleansing on TV.

In 1999 the South African government banned the activities of mercenaries, Executive Outcomes effectively put out of action. Shame that the company had made the doors of weak governments, was too much for them hesitant to have. Instead of using and managing the company Executive Outcomes as a tool to minimize and snuff to rogues everywhere, the United Nations preferred hypocritical lip service, while a country raped, pillaged and murdered.

I wish we lived in a perfect world, or sane. We do not know. I wish there was no need of a mercenary army that exists anywhere. Executive Outcomes demonstrated, however, that force, when used for good would be a force for good.

Executive Outcomes is the military equivalent of an organization such as the consulting firm McKinsey & Co. executive to disruptive innovation negotiate performance contracts with governments and international organizations, to provide quick and decisive results clear, minimize loss of life, stabilization of territory and providing an opportunity for peace. The company should have been praised, not mocked cowardly bureaucrats, tasteless and politicians. The company was a classic example of a business success, problem solving and provide the necessary benefits.

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a young child, to get your spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value.

After putting himself through the University of Kentucky (BA Broadcast Journalism, 1969) and service in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetics industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28 years, then launched a number of companies, including cosmetics RÜBIG, Parfums Pierre Wulff Paris, Le Bain Couture and perfumes of fashion. 

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